DANA DALLAL launched her first designer bridalwear collection in the Spring of 2016. Her Luxury collection offers a modern and directional approach to wedding dresses. Dana has held a range of positions within some of the top London design houses before setting up her own label.

The collections are designed and produced in London with a focus on high quality and Dana uses only the finest silks and French laces coupled with hand embroidery in glass beads and metallic threads. The brand believes in creating luxury garments that reject the idea of the traditional bridal ‘costume’ and instead pushes the concept of bridal wear into the contemporary fashion movement.