PRIM & CLOVER — the ultimate luxury wedding dress shopping experience. Create the wedding dress you’ve always dreamed of using our online design tool. Try-on your two chosen made-to-fit sample silhouettes at home — with your tribe (and plenty of bubbles). Your chosen silhouette is then handmade by artisan seamstresses in London, and shipped straight to your doorstep.

New for 2018 is the MAVERICK Collection, debuted at the Most Curious London Show and coming to their website soon. Contact them for more info and pre-order at