With 12 years of photographic experience, Leoni Blue, the photographer behind SOMETHING BLUE, works with a documentary approach to portraiture. Her work at ASOS and Noctis Magazine has informed the fashion narrative that seeps into her editorial work and allows for the essence of a special day to be captured effortlessly.

Leoni Blue will call you out on a fake smile. She wants you to feel at ease and make you laugh so that the photographs have a natural allure that complements the romantic aesthetic. Working with daylight and attention to detail, Leoni Blue’s photography reinterprets a soft colour palette to accommodate a discreetly feminine style. Capturing a moment is never dictated by the photography itself, but by how the day unfolds naturally; your day will not be interrupted, but the best frame will always be looked for.