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Most Curious is the wedding show for the style savvy couple.

We are the biggest indie bridal event in the UK with style on our minds and creativity in our hearts, dedicated to providing a showcase of fresh talent plus the most innovative established names in the wedding industry.

150+ exhibitors who embody your daily fashion and design swoons, live music, food fest, catwalk happenings, stylish installations and inspirational moments to help you make magic with your love story.

 
 
 

London

1st March - 3rd March 2019

The Old Truman Brewery, Brick Lane, London

 
 
 
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2018 Show Images taken by September Pictures

 
 

norwich

24th March 2019

The Fire Pit Camp, The Firs, Wendling, Norwich

 
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💥WIN OUR CAMPAIGN DRESS BY @gracelanelondon!! 💥 On the blog today we tell you the story of how Grace made this beauty - Grace has specialised in custom made; creating outfits for many bespoke brides plus the likes of Florence and the Machine, Rita Ora, and Paloma Faith and Grace is not only exhibiting at the show, she is also launching her debut bridal collection at the show AND IS RUNNING A GIVEAWAY TO WIN THIS DRESS! (Well not this actual dress, but a replica bespoke and tailor made for you!) Go to the blog to read the full story of how the dress came into being.👆 To win the dress you must Follow both @mostcuriouswedfair @gracelanelondon Post a pic of our POSTER image 👆 on your Instagram grid, tagging us both and using the hashtag #gracelanecurious by 2pm Sunday 3rd March Winners will be announced Monday 4th March GOOD LUCK!!
We are ALL about the texture this year and @malarkeycakes has only gone and put terrazzo on a bloody cake 💗🙏🏼 and look at those ruffled 3D layers! (Yes, all cakes are 3D, but you know what we mean 👀) Come see her at the show! Tickets in the biooooooo
It’s the final post of our @bloaumstudio takeover 👋🏻 Hope you’ve enjoyed it as much as we have...thanks to everyone for following along! Don’t forget to enter the giveaway over on our page to win a pair of tickets the next workshop! We are signing off with some images from our most recent mini elopement shoot Creative direction @agnes.black Photographer @louiseannaphotography MUA @amy.george.makeup and of course florals by us! Cannot wait to meet you all at the show 🤗 LOVE + LIGHT Shelena x
How’s everyone’s Sunday been so far? We are almost coming to the end of our takeover so thought we’d take a look back through some of our favourite @bloaumstudio #realbrides I can’t wait to meet more amazing couples at this years show, please do come find me to chat all things floral for your big day! If you want to get in touch beforehand then hop over to www.bloaum.com and fill out our wedding enquiry form as availability for 2019 is limited and 2020 is starting to fill up too 💕🤓
At @bloaumstudio we love championing the lesser loved flowers (look away now carnation/anthurium/gerbera/chrysanthemum haters) 🙈 Most of us love a Rose, it’s probably one of the most popular flowers in bridal work and there’s no denying their beauty; I’m a big fan of shoving my face into a heavily scented garden Rose!!! BUT I also get a huge kick out of using the more underrated & perhaps unloved flowers, I want to show that if you use them cleverly they can be the total unsung heroes of a design so when it come to flower choice it pays to be open minded and forget the rules! 🙌🏻 Swipe for some carnation appreciation and let us know what your favourite underrated flower is?
A little bit about us.... Originally based in London @bloaumstudio have recently relocated to East Sussex where we now cover all of the South East + further afield. Our floral style sits somewhere between minimal + natural. With an appreciation of a refined modern aesthetic that still celebrates the beauty found in the perfectly imperfect.... Our design ethos “Pare down to the essence, but don’t remove the poetry” is one we adopted from the Japanese Wabi-Sabi musings of Leonard Koren. We often look to the world of interiors or fashion to inform our work but can equally take our cues from Mother Nature & the seasons. This results in what we think is a unique and imaginative mix of artful designs with a touch of the unexpected. ✨
Hello Most Curious followers and Happy Sunday 👋🏻 It’s Shelena here, I am the owner and flowering hands behind @bloaumstudio we specialise in bringing you creative, design-led florals for Weddings + Events. I’m super excited to be taking over the MCWF IG today to give you a little insight into my flower filled world and tell you a bit more about what we have in store as this years floral sponsor of the show! I thought it’d be fun to start off with some images from my first ever stand at last years show. We went for a nostalgic 70’s vibe with a touch of Wes Anderson and featured fun colour-dyed water 🌼
We’re having a @bloaumstudio heavy weekend and that’s exactly how we like ‘em 🌸🌻🌾 yesterday we filmed her for an exciting video series, tomorrow she’s taking over our Instagram, but TODAY we have her blog up on the website! Head over now to fall in love with Shelena’s spellbinding approach to flowers and life, weaving naturalistic florals with an infectious world outlook, resulting in the most mind blowing, life-changing flowers you’ll lay your eyes on. 🌞
Blown away by our day meeting some of our exhibitors and seeing them in their natural making habitat, such a privilege to see them at work and hear about their inspirations, for our MOST CURIOUS 19 Designer vids series, filmed this year with @indiegophotography 💞. My background is in design journalism and I visited events which showcased people like this and it was the dream to create a wedding show with designers of this calibre, to bring them to brides and grooms who want quality and cool and creativity and independent, fresh talent in equal measure as part of their big day. And to think that a big chunk of @cockpitarts makers have sought us out and applied to Most Curious and will be there for you is a serious lifegoals tick! You'll get to hear about what they'll be bringing to the show, why they're excited to meet you and why they love working with couples on bespoke and artisan creations that reflect you and your love 💖. This is @laurangyou at work, with a blow torch and everything. More on our stories! Two weeks to go gang!! Ticket link in profile 👆. Oops realised we did a double ring post 🙈 too excited not to share!
Anyone woken up with a some new finger bling today?! If you’ve not yet got your wedding bands arranged we urge you to look at these absolute beauties by @danieldarbyjewellery - Daniel Darby Jewellery creates beautifully crafted designs combining a totally modern aesthetic with timeless style. His ethical wedding and engagement rings take inspiration from vintage jewellery and Art Deco design, to create stunning streamlined pieces that can be worn day to day. His handmade approach is perfectly suited to bespoke jewellery, and is more than happy to work with you to design a personal piece that will stand the test of time... come have a chat with Daniel himself on March 24th at @the fire pitcamp for Norwich's Most Curious ‘19. #mostcurious19 #mcwf19
Anyone who's been in the presence of Cheryl of @velvet_hearts will feel the great love story of her and her mum all around her, and her dedication to telling it. We were uplifted and moved to hear her words on how she coped on having her wedding day with out her. Go visit the blog to read all three ladies' full interviews, links in profile 👆💞 - "I was afraid I’d cry walking down the aisle, so the layout was re-arranged to a shorter aisle simply by having wider rows - perfect! We did the speeches early ... before dinner (after substantial geordie canapés) with the idea of getting them out the way so everyone could relax as we knew they would be emotional. Within the speeches my dad and Simon both spoke of my mam and this really helped set the vibe for the day, there was of course sadness but it really opened the occasion to her presence and memory without a feeling of dwelling. It meant everyone felt comfortable bringing my mam up in conversation, which many were anyway, she was very much missed but honoured rather than mourned." Great advice we feel, sometimes grief feels so stuck in your throat and just to say their name or hear others say it is enough to briefly lift it so you can enjoy that joy beside it 🌠
You can also read Zara of @portraitsbridal 's story on the blog and how she coped with the absence of her mumma on her wedding day.. 💞 P. S. How have we not posted pictures of this epic day before and P. P. S how much do they look like each other! 😍💔♥️. "As soon as Henry proposed and I had calmed down from the initial excitement, the first person I wanted to call was my mum and while I felt so elated it was definitely a bitter sweet moment and probably the start of me really picturing the process and day without mum. I had started to consider how I would make sure she was present on the day and how I could include her as I started to imagine that even though her physical body wouldn’t be there her spirit most certainly would, and this is how I managed to turn the negative thought process around and focus my energy on giving her a space to be part of the day. I wanted mum and Henry’s dad (who he lost when he was very young) to have a seat at the venue! I think she would be really happy with our choice, we brought a gorgeous vintage, seventies rocking chair from Ebay, which we decorated with feather fairy lights and ivy, in keeping with the festive season! We displayed snaps of our loved ones surrounding the chair and it was an absolutely beautiful and memorable display, that seemed to be surrounded by a kind of magical energy that made it feel extra special on the day. I remember looking over at my nan taking it all in and I was so pleased that she was able to spend some time in the area and hopefully feel, like me, that they had been given the opportunity to attend in spirit!" 🌠🌠🌠🌠🌠🌠
More 💞💞💞 Do you remember we wrote an article on dealing with missing a loved one on your wedding day for @rocknrollbride ’s current issue? Well to put that together we spoke to three Bride's who were longing for their mums to be with them at their’s. Three incredible women, two are exhibitors dear to most curious Zara of @portraitsbridal and Cheryl of @velvet_hearts , and one is someone we knew in a former life of MC and 2018 show attendee @tarastarlet . We have put their experiences on the blog, along with an unabridged version of the article, as an alternative love story today. Their is no loss unless you have loved. And love is always what remains…💕💔💕 We hope you find empowerment, comfort, strength and resolve in their stories if you are currently feeling that unique kind of anxiety of planning you and your partners special day, with grief as one of your guests… We’ll post some pics and snippets here, first is @tarastarlet "I became worried that I would be an emotional mess on the day, just so heartbroken by her absence that I couldn't focus on the happiness and love I had standing in front of me. So I decided that I wanted to do a healing ritual on the morning to honour her, giving my grief a space of it's own so I could deeply feel and face those emotions, and then move on to the afternoon with a clear focus on our bright future together. The wedding venue was set by a beautiful mountain stream which had a rocky swimming area. I went down to the water with my bridesmaids and I actually had brought with me some of my mum's ashes. I made a paste with them and the river water, and I rubbed it into my skin. It's not for everybody but I felt I had to do something that was really confronting, to fully immerse myself in my grief. I dived into the water, washing away my grief, my pain and my past.” Incred pictures by @alida_bea
Happy Valentines Day Lovers! We have a couple of special gifts for you on this day that celebrates LOVE LOVE LOVE. FIRST UP a reveal and GIVEAWAY of a brand new show-only 2019 merch tee and TICKETS! ❤️ Part of a collaboration with illustrator and artful stationery brand @studiosophieuk who we’ve been working with on the font and graphic end of our Arid, Artsy and Abstract show theme branding too. The matisse-esque painterly abstracts you’ll see around the shows, the VIP totes, the selfie wall and more are designed by Sophie and this is an exclusive design she has created for a limited run of 100 T-shirts which will be on sale at our events. Printed on ethically sourced, organic cotton tees with vegan inks by female focused community interest company @wildandkindstudio for extra good vibes ✌️. Wanna win one of these bad boys PLUS a pair of tickets to the show and day of your choice? Just tag your buddies who would like to know about this in the comments, competition closes midnight tomorrow (Friday 15th). This is the last ticket giveaway Most Curious will run before the show. Go Go Go ! Oh and let us know what you think of the tee and if you’ll be buying at the shows! Thanks to the mighty @gemharrisphoto for taking these snaps while our three babies slept (which none of them did the night before, enjoy #realife pics). Behind the scenes enclosed.😅
The most dreamy set up for these two #brides, find us during the fair and we'd be happy to make the stars align and help you #party the night away. If you've loved what you've seen today, don't forget to follow us for more updates over at @thecurtainldn, we can't wait to meet you!

2019 Campaign Credits:

Photographer: Katy Thomas, Art Direction, Styling, Set Design & Food Styling: Becky Hoh-Hale assisted by Ann-Marie Faulkner & The Wedding Enthusiast, Hair & Make up: Portraits Bridal, Model: Chloe @ First Models, Flowers: Bloom of the Block, Cake: Hebe Konditori, Dresses: Velvet Johnstone, Grace Lane London, Katya Katya, Phillipa Long, Prim & Clover, Shoes: Kat Maconie, Veils & Straw Hat: AM Faulkner, Embroidered Veils: Daisy Sheldon, Head Scarf: The Hexad, Beaded Leaf: Macon et Lesquoy, Underwear: Monki & Velvet Johnstone, Jewellery: Florence & Dot, The Hexad, Arowm, Lennie Beare, Luna Bea, Stone Hearts Club, Eclectic Eccentricity, Corrie Williamson, Mobiles: Corrie Williamson,