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Most Curious is the wedding show for the style savvy couple.

We are the biggest indie bridal event in the UK with style on our minds and creativity in our hearts, dedicated to providing a showcase of fresh talent plus the most innovative established names in the wedding industry.

250+ exhibitors, over three locations, who embody your daily fashion and design swoons, live music, food fest, catwalk happenings, stylish installations and inspirational moments to help you make magic with your love story. We welcome couples of every gender, race, sexual orientation and background.

 
 
 

London

7th - 9th FEBRUARY 2020

The Old Truman Brewery, Brick Lane, London

TICKETS

 
 
 
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MANCHESTER

SATURDAY 29th FEBRUARY 2020

TOP SECRET CENTRAL MANCHESTER LOCATION TO BE REVEALED VERY SOON!

TICKETS

 
 
 
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norwich

SUNDAY 29th MARCH 2020

The Fire Pit Camp, The Firs, Wendling, Norwich

TICKETS

 
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Most Curious 2019 Fashion Show | Styling by Luke Ewart-Rene | Image by Carla Blain Photography

Most Curious 2019 Fashion Show | Styling by Luke Ewart-Rene | Image by Carla Blain Photography

2020 Campaign Credits:

Photographer: Esther Bellepoque | Art Direction, styling, set design: Most Curious founder Becky Hoh-Hale, assisted by Ann-Marie Faulkner and The Wedding Enthusiast and Shelena of Bloaum | Cinemagraphs: Wagtail Productions | Flowers: Bloaum with Annie Fern assisting | Cake and chocolate shells: Lily Vanilli | Hair and Make Up: Portraits Bridal Hair & Make-up | Dresses: velvet johnstone, Katya Katya, InGrid, Atelier of Knit | Shoes: Tracey Neuls and ASOS | Veils and wrap: AM Faulkner bridal | Bows and head bands: Fi Graham Millinery | Jewellery: Cult of Youth, Niza Huang, Deborah Tseng, Wald Berlin via UK stockist Studio B | Beaded bum bag: Ritual Unions | Wallpaper: Little Greene | Props and curtain set design: Hire Love

Looking for more inspiration? Follow us on instagram @mostcuriouswedfair

 
APPLICATIONS FOR OUR LONDON SHOW CLOSE TOMORROW AT MIDNIGHT. So if you're sort pondering, it's looks interesting but is it for me? Have a look at the 6 Cs of Most Curious to learn a bit more about what MC can bring to you and your biz. Click on our stories or profile link for costs, more info and application form. We always say it, but give it a whirl, you won't regret it, make 2020 the one! 🎯 Images from our campaign by @estherbellepoque, design by @joestone and words by us!
APPLICATIONS FOR OUR LONDON SHOW CLOSE TOMORROW AT MIDNIGHT. So if you're sort pondering, it's looks interesting but is it for me? Have a look at the 6 Cs of Most Curious to learn a bit more about what MC can bring to you and your biz. Click on our stories or profile link for costs, more info and application form. We always say it, but give it a whirl, you won't regret it, make 2020 the one! 🎯 Images from our campaign by @estherbellepoque, design by @joestone and words by us!
APPLICATIONS FOR OUR LONDON SHOW CLOSE TOMORROW AT MIDNIGHT. So if you're sort pondering, it's looks interesting but is it for me? Have a look at the 6 Cs of Most Curious to learn a bit more about what MC can bring to you and your biz. Click on our stories or profile link for costs, more info and application form. We always say it, but give it a whirl, you won't regret it, make 2020 the one! 🎯 Images from our campaign by @estherbellepoque, design by @joestone and words by us!
APPLICATIONS FOR OUR LONDON SHOW CLOSE TOMORROW AT MIDNIGHT. So if you're sort pondering, it's looks interesting but is it for me? Have a look at the 6 Cs of Most Curious to learn a bit more about what MC can bring to you and your biz. Click on our stories or profile link for costs, more info and application form. We always say it, but give it a whirl, you won't regret it, make 2020 the one! 🎯 Images from our campaign by @estherbellepoque, design by @joestone and words by us!
APPLICATIONS FOR OUR LONDON SHOW CLOSE TOMORROW AT MIDNIGHT. So if you're sort pondering, it's looks interesting but is it for me? Have a look at the 6 Cs of Most Curious to learn a bit more about what MC can bring to you and your biz. Click on our stories or profile link for costs, more info and application form. We always say it, but give it a whirl, you won't regret it, make 2020 the one! 🎯 Images from our campaign by @estherbellepoque, design by @joestone and words by us!
APPLICATIONS FOR OUR LONDON SHOW CLOSE TOMORROW AT MIDNIGHT. So if you're sort pondering, it's looks interesting but is it for me? Have a look at the 6 Cs of Most Curious to learn a bit more about what MC can bring to you and your biz. Click on our stories or profile link for costs, more info and application form. We always say it, but give it a whirl, you won't regret it, make 2020 the one! 🎯 Images from our campaign by @estherbellepoque, design by @joestone and words by us!
When you're super ready for your wedding guests to arrive. 💁🏻‍♀️ All about those long banquet tables for 2020 guys, preferably in an outside location going off into the distance if you can manage it please. @hirelove_uk can help you with this! 👆🏽 Still savouring these moments from our bridalNEXT shoot with @joannabrownphotos ✨
OK the algorithm will hate me but one more lot! A little extra bonus development, with @joannabrownphotos, of some of the ideas from the main campaign we didn't get to try out. And I can't get enough of Wing's beautiful face, or @isobel_bakes personal take on the traditional low, wide Italian wedding cake I've long been hankering after to be fair.. Capturing the spirit of bridal Next innovation vibes ❤️ have a look in our exhibit section for more info on how to apply for bridal Next if your business, or bridal branching out section of your brand, was started no earlier than 2017.
Photographer:  @joannabrownphotos Art Direction and styling: Most Curious founder Becky Hoh-Hale, assisted by @isobel_bakes @hirelove_uk and Shelena of @bloaumstudio Flowers: @bloaumstudio Cake and jellies: @isobel_bakes Hair and Make Up: @alev_miller via  @KNOTYOURAVERAGEBRIDE agency Dresses: @velvet_hearts x @atelierofknit , @loudbodies @ritualunions Shoes: Asos Veils: @am_faulkner Bows and head bands: @figrahammillinery Jewellery: @cultofyouth @nizahuangjewellery Beaded bum bag: @ritualunions Props and furniture: @hirelove_uk Vintage Crockery: @atouchofvintageuk Handpainted shell place names: @curiousmedesign Venue: @the_house_meadow
We did a little extension of the campaign shoot and it’s actually become the promotional images for the bridalNEXT section of the show. Basically, I could not let the idea of the outside shots, with our @hirelove_uk long banquet style table go, remember the ones we had to cut short because of it being the hottest recorded day the UK has even known? So I asked a talent I have always admired, @joannabrownphotos , to come and shoot the images at @the_house_meadow , so we could do @bloaumstudio blooms on blooms in their actual meadow, that doubles up as an aisle when it hosts weddings. 😍 You can read all about the shoot over on @lovemydress right now! Also on the blog post, we are talking about our new and exciting team up with LMD on bridalNEXT itself! 🎉 Established in 2012, bridalNEXT is our showcase of the ones to watch in weddings. It supports and promotes new, fresh and emerging talent in the industry and is a platform for designers and artisans who have launched their brand no earlier than 2017. It has a discounted price to keep it accessible to start ups and young brands. It is our way of fostering and introducing innovative, new names into the wedding world. Uniting them with the coolest and most creative, adventurous couples out there. And yes, for 2020 bridalNEXT! has joined forces with @lovemydress , a huge player in the industry who is also striving to champion emerging, British talent in the bridal world. We are delighted about this new partnership for bridalNEXT as we really want the initiative to be a meaningful, tangible platform that new ideas, brands, companies, products and innovations can be given a successful, lasting kick start into the industry. The showcase culminates in the bridalNEXT! Award, given at the show, to the most directional brand exhibiting that year, chosen and awarded by Annabel of LMD. Annabel will come and meet all the bridalNEXT contestants at the show to learn more about you and your work, as well as awarding a whole year of advertising and support to the winner! We’re really excited about this whole rebooted and refreshed new, level upped era of Most Curious and we hope you are too :) Go apply if you fit the bill 😃💪🏽
We hope your week is just Peachy! 🍑 Cute AF cake topper by @torte_by_mirjana who just messaged saying she's thinking about moving from Melbourne to be at the show 🤣 we think she's joking but just so you know Mirjana, the invitation is there!! LONDON Applications close this Friday so make like Mirjana and put yourself out there, to be there! We will start deciding after Friday so anyone who applies up until end of Friday will have as much chance as someone who applied last week to the week before, or the week before that, so do not fear! 🍑🍑🍑🍑🍑✨Give it a whirl, we promise being at Most Curious will be a magic moment for you and your biz! Go the the exhibit section on the website for all the info, packages, costings and application form. 🙌🏽
Here’s some joy for you on this drizzly London afternoon. When you mix Turkish/Irish and Sri Lankan heritages in one London wedding, you will end up with much vibrancy, much decoration, much laughter, vivaciousness and dancing in clouds of colour Blackheath. @millarcolephotography tagged us in the shot as they thought it would be up our street. They were not wrong - go see more on their profile immediately! ✨💐🧡💃☁️💘
Uniting dream wedding couples with dream wedding vendors since 2011 🙌🏽 @emma_epiclovestory met these two brides at the 2018 show, which has meant she also got to shoot one of her fave dress designers (@halfpennylondon obvs) in a corn field in Italy and also this wondrous bouquet by @wild_renata_flowers in @loft_studios_events Kensal Green. Happy to facilitate these meeting of minds and ticking of life goals ✅☑️✔️, make sure you apply for London by Friday 18th October and for Manchester and Norwich, by Thursday 31st October 🎃 to find your fave couples of 2020 and beyond! And of course, lovers, make sure you are there to discover your perfect people and brands and creatives to create that wedding magic you know is out there ✨✨✨✨✨ Let us know what dream meets happened for you and your wedding or business because of visiting or exhibiting at Most Curious! 👋🏽
Enjoying the simplicity of this styling by @partywithlenzo for @yellowglen , easily attainable wicker place mats (that your ma's probs got in the cupboard to get you started) that are having a Boho renaissance, teamed with ultra modern and clean little shapes and colour pops to push it somewhere lighter and fresher 👌🏽
Was super intrigued by this amazing shot by @lisajanephoto earlier in the year and loved this joyful second one she's put out today, gotta love a ceremonial confetti cannon, currently trying to track down the designer of these iconic of the 2019 moment mustard suits! 👀👀👀 Will let you know.. 🍯👬
This year, we are really working hard on making the 2020 shows more of an ‘experience’ for couples - to empower them with the planning of their wedding, to not only be inspired by the installations and catwalk shows and exhibitors of dreams that they find at most curious - but we are also making a full programme of events over the London weekend, that include practical and good time workshops, where you can learn skills that will translate to your wedding, or try out treatments, self care or just fun little creative, happenings to do with your best gals/boys, ma, aunties, or fiancé while you visit the show. We also have the FEAST Food Hall and bar, a sweet little chill zone of street food and yums as well as boozey and non boozey refreshments, while also being a showcase of cool catering options you could have at your wedding. And new for this year we have the Panel Talks, where you can hear from people in the know about the big issues relevant to you and your wedding - and dont’ fear, not like, what shape dress should I wear type issues, like, how do I reconcile being a bad ass feminist and a bride at the same time, how do I look after my mental health both in the lead up and on the day, how do I have a sustainable wedding, when the table plan politics get too much how much gin is it OK to consume - that kind of life affirming, useful, empowering type issues! So… a) if you are a creative vendor who might fit the bill for our workshops or FEAST area then get in touch or head to our apply page! And b) if you're a bride (or perhaps an industry person who'd like to be involved) Please go to our stories to pop in your burning issues for your wedding day and wedding planning, so we can make these panel talks as damm near perfect for you guys as we can! Thank you! 🙌🏽❤️ Images from our 2019 show by @lauramarthaphotography of @alicegabb workshop and @canababes and the @thelibationstation in the feast area 🍧