ELLIE AIR, founded by Lauren Davidson in 2013, is a contemporary bespoke and fine jewellery brand that celebrates the romance of the past and reawakens the historic concept of the family jeweller for a new generation. By revisiting the concept of the family jeweller, Lauren hopes to encourage women to step away from throwaway culture and embrace something that lasts a lifetime, built with a good ethos. 

The brand specialises in bespoke design and unique engagement rings that are crafted in-house, combined with the traditional skill of experts in London’s Hatton Garden. The brand’s permanent collections revisit traditional styles and update them for a new era, including signet rings with the recognisable Ellie Air star-shaped setting.