WIN our campaign dress, by Grace Lane London

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In the blistering heat of the epic 2018 summer heat wave, 7 months pregnant, and swollen up like an ACTUAL beach ball, we planned our 2019 show campaign! We try and make our campaign shoot a prediction of the biggest trends which will feature in the coolest weddings of the coming two years…Drooling over Molly Goddard and Simone Rocha type vibes, with a historical nod - from Tudor to Edwardian elements,  and feeling them infiltrate the current fashion world, we knew it would be coming for bridal immimently. But it wasn’t there yet. What to do? Commission our own pieces and kick this trend off ourselves!

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So that’s what we did and today we want to tell you about Grace Lane’s creation. Until now Grace has specialised in custom made; creating outfits for many bespoke brides plus the likes of Florence and the Machine, Rita Ora, and Paloma Faith and Grace is not only exhibiting at the show, she is also launching her debut bridal collection at the show AND IS RUNNING A GIVEAWAY TO WIN THIS DRESS! (Well not this actual dress, but a replica bespoke and tailor made for you!)

It is very special to us - here is how she came into being!

A shot in the dark email in June, showing these mood boards to Grace, resulted in an excited response, what followed were lots of discussions about Alexa Chung’s amazing creation for the 2018 Met Ball, which she designed herself. In fact we started just calling our dress the Alexa too!


We knew we wanted puff ball sleeves and a tiered sort of smocked look, so Grace came up with a few options in sketch form.


We chose THE ONE, and at first thought it would be in tulle, but wanting to push that artful feel, we decided Broderie Anglais would soften it for brides and give more of that historical nod as more of a natural fabric, as well as not completely blowing their budget..

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It’s a perfect summer wedding dress, that could be left to its own soft beauty or accessorised with blocky heels, or huge hats and layered with veils and jewellery, to push it into a more edgey direction. 

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“I adore creating one of a kind couture pieces, so when The Most Curious Wedding Fair emailed me their incredible 2019 mood board I knew I HAD to be involved,” says Grace of the process.

“I approached the project in the same way as I do when creating a bespoke dress for a bride. It all begins with extracting the essence of what you love, and re designing it to make it perfect for you. Becky, the Founder and Director of Most Curious had an artisan / back to basics / 1970s vision. Volume and romance were also key, so when we saw Alexa Chung’s 2018 Met Ball dress we knew that had to referenced. 


We chose a Broderie Anglaise material, the French name translates into ‘English Embroidery.’ The fabric is composed of oval holes delicately cut out and satin stitched, often depicting flowers and vines. The fabric was hugely popular in the 19th century, particularly for dresses and petticoats. 

The final design was a triple puff sleeve, tiered midi dress, with a square neckline.”


We love it and it will always hold a special place in our heart. We are delighted that we pass a piece of this love story on to you. You can also see the dress on Grace’s stand and in action in the Most Curious catwalk shows on 1-3 March at the Truman Brewery

To win the dress you must 

Follow both 



Post a pic of this poster image on your Instagram grid, tagging us both and using the hashtag #gracelanecurious by 1pm Sunday 3rd March

Winners will be announced Monday 4th March



Becky Hoh-Hale